Linking Cause to Effect
Linking Language
Therefore
'Therefore' introduces a sentence that explains the effect of the event mentioned in the preceding sentence. 'Therefore' is used as a linking word and is followed by a comma.
Example:
"Therefore, conventions have become more important for our business."
"Therefore, customer complaints decreased."
Consequently
'Consequently' introduces a sentence that explains the effect of the event mentioned in the preceding sentence. 'Consequently' is used as a linking word and is followed by a comma.
Example:
"Consequently, the family did not eat out but went to the grocery store."
"Consequently, purchasing budget properties is a reliable investment strategy."